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Marketing in the News Blog
A recent marketing article that interested me on https://marketingdive.com/ was Beyonc é 's C é cred Hair Care line https://cecred.com/ because it's Beyonc é ! Then the word C é cred got me curious because I didn't know that word! Was she making up a new word? Yes indeed. She took the word Sacred and changed the first two letters (Sa) to the last two letters of her name (C é ) because she's Beyonc é and can do anything she wants, right? The product is a new hair care line with instructional videos on how to take care of different kinds of hair with experts in the field. Consumers can engage, seek education and share personal stories. It is a Content Community selling "A deeper understanding of hair". The Value Proposition is they are telling real stories and pointing out that we may all look different but our emotional relationship with our hair is surprisingly similar. The marketing approach is unique because it is taking into ac...
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