Test

 

Comments

Post a Comment

Popular posts from this blog

Social Listening

Image
I selected JC Penney for this blog because I love fashion and have my own Etsy shop where I sell vintage clothing. Also there is a big trend in Utility wear right now, think Carhart, but JC Penney's is obviously a great place to get basic well made work wear that can be turned into street wear. I also worked at JC Penney as a teenager. Their new tagline is "It's From Where? https://www.jcpenney.com/ People are talking about the company because everyone loves a comeback! The company also wants to capitalize on renewed interest in shopping malls amongst Gen Z. Remember when you were a kid and got dropped off at the mall on a Friday night? And then dropped your kids off at the mall when they were tweens. It was a safe indoor space for people to hang out, shop, eat , go to a movie and socialize. People love the nostalgia of it.   MarketingDive.com JC Penney has hired  Mischief @ No Fixed Address as its creative agency, they use   disruptive, headline-grabbing market...
Read more

Marketing in the News Blog

Image
  A recent marketing article that interested me on https://marketingdive.com/  was Beyonc é  's C é cred Hair Care line https://cecred.com/   because it's Beyonc é  ! Then the word C é cred got me curious because I didn't know that word! Was she making up a new word? Yes indeed. She took the word Sacred and changed the first two letters (Sa) to the last two letters of her name (C é  ) because she's Beyonc é   and can do anything she wants, right?  The product is a new hair care line with instructional videos on how to take care of different kinds of hair with experts in the field. Consumers can engage, seek education and share personal stories. It is a Content Community selling "A deeper understanding of hair". The Value Proposition is they are telling real stories and pointing out that we may all look different but our emotional relationship with our hair is surprisingly similar. The marketing approach is unique because it is taking into ac...
Read more